Volition Tea
Volition Tea is a tea and teaware company based in Chicago. The start-up sources its product from Chinese farmers and celebrates their sustainable, organic approach to harvesting and processing tea.
Role: UX Consulting | Site Audit | Survey Design
Photography: Kristen Mendiola | Packaging and Web Design: Bluetiful Design LLC
Recommendation 1: Add CTA to Home Page
Home Page (before)
Home Page (after)
Recommendation 2: Guide Customers Towards Product Recommendations
New Addition to Tea Page
Recommendation 3: Don’t Rely on Color or Symbols for Key Information
Symbol legend for Steeping Instructions
Product packaging with text labels for each color
Recommendation 4: Preview "Coming Soon" Items Above the Fold
Teaware Page (before)
Teaware Page (after)
Recommendation 5: Make FAQ More Prominent
New Addition of FAQ Link to Site Nav Drop-Down
Additional Considerations for Post-Launch
Adjust position of main page photo to ensure accessible color contrast against headline text
Make tasting notes visible above the fold on Tea Gift Set product pages
On each product page, add direct link to FAQ section "Why don't I see information about your tea's caffeine level?"
Consider translating product weight to number of cups or brews